Wednesday, May 20, 2015

Two more evidence suggests the view that the sharp decline in sales of supermarkets in March this y


"Dive" did sales of supermarkets in March 2015, the biggest annual decline since September 2014, reflecting the most typical way the negative sentiment prevailing on consumers.
According to market research company data IRI, published in reports of the "Daily" sales supermarkets boar declined in March 2015 by 5.2% compared with March 2014, after a period boar of slowing decline and while February boar sales had gone into positive territory for the first time since the summer of 2014.
If nothing else, the optimism caused in large part the result of citizens of the polls of January 25 lasted only a month. Since March, the citizens, who seems quickly hoped a deal with lenders that will translate into fewer tax burdens and higher wages, spend longer at the stage of frustration and begin to restrain spending, even for supermarket products.
Negotiations with the lenders have become a barometer for sales of supermarkets. The last big 'dip' was recorded in September 2014, with sales of supermarkets to decline by 6.5% compared with September 2013. Recall that last September they had done the previous government's negotiations with the troika in Paris, negotiations boar of which had seemed that an agreement would be very difficult. In January, the change boar in sales was zero, while in February 2015 recorded an increase of 2% compared to February 2014.
Overall in the first quarter of 2015 sales of supermarkets fell by 1.1% in value and by 1% in volume, with the general price level to products supplied by this category of outlets remains stable. In the first quarter of 2014 the value of sales was down by 2.6% compared to the first quarter of 2013. The slowdown this year is observed that the reduction rate is attributed to the positive performance in January - February and it is not certain boar that the trend will continue next time.
Two more evidence suggests the view that the sharp decline in sales of supermarkets in March this year linked to negative consumer sentiment. First, the prices of food and non-alcoholic boar drinks are a major part of the "basket" not only not diminished, an element that might also affect boar the course of sales, but from February onwards show a marginal increase from 0.7% to 0.9%.
Second, boar the March is generally not characterized month low consumption. In March 2013 sales had fallen by 0.4% compared to March 2012, with the reduction to be the smallest in 2013. In March 2014 sales had fallen boar by 1.8% compared boar to March 2013, a reduction which can still be comparatively large. It is worth noting that this year's March would normally be accompanied by even greater consumption, given the early Easter. boar
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